Our company
We help babies sleep and
families thrive, by creating smart,
safe, intuitive sleep wellness
products that put your sleep
challenges lovingly to rest.
We believe
That human intuition is at the heart of innovation. With a parent’s loving touch as our product inspiration, we empower parents to help their babies sleep better, create happier families and build more caring communities.
We create
Smart, safe products that help babies fall asleep faster, sleep longer and rest more comfortably.
We deliver
Experiences that provide peace of mind to new parents, by helping them enrich the lives of those they love and helping them to thrive.
Our values
Everything we do - from innovation to development, manufacturing to marketing, partnerships to culture - is deeply rooted in our core values.
Transparency
We are honest, communicate openly and foster trusted relationships.
Humility
We are not perfect and are always evolving.
Respect
We value each other's contributions and encourage different ideas.
Innovation
We always strive to make things better and turn the ordinary into the extraordinary.
Vitality
We are energetic, passionate, present - and have fun in what we do.
Excellence
We are high-performing and always strive for the highest quality.
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