Our company

We help babies sleep and families thrive, by creating smart, safe, intuitive sleep wellness products that put your sleep challenges lovingly to rest.

Our brand promise

We believe

That human intuition is at the heart of innovation. With a parent’s loving touch as our product inspiration, we empower parents to help their babies sleep better, create happier families and build more caring communities.

We create

Smart, safe products that help babies fall asleep faster, sleep longer and rest more comfortably.

We deliver

Experiences that provide peace of mind to new parents, by helping them enrich the lives of those they love and helping them to thrive.

Our values

Everything we do - from innovation to development, manufacturing to marketing, partnerships to culture - is deeply rooted in our core values.

Transparency

We are honest, communicate openly and foster trusted relationships.

Humility

We are not perfect and are always evolving.

Respect

We value each other's contributions and encourage different ideas.

Innovation

We always strive to make things better and turn the ordinary into the extraordinary.

Vitality

We are energetic, passionate, present - and have fun in what we do.

Excellence

We are high-performing and always strive for the highest quality.